Shopify, GA4, Klaviyo and your ad platforms in one analytics dashboard. A briefing every morning on what changed and why. An analyst on call for every question in between.
Currently invitation-only. Connect Shopify in 60 seconds. Read-only access, revocable anytime.
Trusted by stores that measure their own.
The product
Meet the team.
An analyst who works nights, one on call all day, a reporting desk and a workshop - all working out of one dashboard.
// 01 · Mission control
One dashboard for what your store is doing right now.
50+ pre-built widgets. Customisable. Compare any period. Updated every 15 minutes.
Plugs into Shopify Google Analytics Klaviyo Google Ads Meta Ads Search Console + more
VIEWOVERVIEW
50+ pre-built widgets.Pin the tiles you care about, hide the rest.
Compare any period.Last year, last month, last week, last whenever. On every chart and table.
Export anywhere.Every chart and table exports to CSV, Excel or Google Sheets in one click.
// 02 · The overnight analyst
The Pulse briefing - every morning, in plain English.
Pulse reads your data overnight. By 7am, you get a briefing that explains what changed, by how much, and which channels drove it.
Fri 1st - Wed 27th May
Fri 1st - Wed 27th May, revenue is up 41% vs LY, led by traffic growth.
Paid Search has driven the strongest performance across the period, with revenue up 100% and contributing +£242.6k. Organic Search has been up 47%, adding £232.5k. Email has been up 144%, adding £141.7k.
By category, Clothing has been up 42%, adding £406.3k. Accessories has been up 61%, adding £358.8k. Homeware has been up 42%, adding £177.9k.
Google drove 28% of the 1,537 new customers acquired across the period. Revenue started strong then faded - £1.7m → £1.2m → £1.3m → £163k/day so far.
Beneath the surface: Paid Search doubled its revenue whilst maintaining near-identical CVR to Organic Search (both 3.3%, both down ~5% YoY).
Show 6 insights
vs LY
Sessions↑73.9%
CVR↓15.8%
AOV↓3.8%
Ranked by revenue impact.The biggest swings sit at the top of every briefing. Not the loudest ones, not the most recent ones - the ones that moved the number.
Statistics, not just an AI wrapper.Pulse reads your real numbers and tells you what changed and why - so you can trust every figure, not just take an AI's word for it.
Daily, weekly, monthly.Same shape, different window. A morning skim, a Monday review, an end-of-month read.
// 03 · The analyst on call
Ask Pulse - any question, answered from your numbers.
Pulse tells you what changed each morning. Ask Pulse handles every question in between - asked in plain English, answered with the figures attached.
Ask your data
+Clear all
Why did revenue dip last Tuesday?
Mobile CVR1.9%vs 2.3%
−15.2%
Tuesday came in £2,180 under your four-week average. The dip is concentrated on mobile - conversion fell 15.2% whilst desktop held steady (+0.4%).
Paid social sessions were the leading driver, down 18.7% after Monday's Meta budget change. Desktop and email held their usual pattern, so this is a traffic dip, not a site problem.
Ask about your data…
Your numbers, not generic advice.Every answer is pulled from your store's data with the supporting figures shown - so you can check the working.
Every source in one answer.Shopify, GA4, Klaviyo and your ad platforms, joined up. "Why" questions usually span three of them.
Question to decision in seconds.The follow-up you'd hand a data team - without booking a meeting or writing a ticket.
// 04 · The reporting desk
Digests and Reports - everyone in the loop.
Your numbers shouldn't live behind one login. A morning digest for the team's inboxes, a meeting-ready PDF for everyone else - no logins, no exports, no Sunday-night copy-paste.
The Digest · email, on a phone
Reports · PDF, for the meeting
No login required.Share the numbers without handing out dashboard seats. Opens in Gmail, in Outlook, on a phone.
You set the rhythm.Daily for ops, weekly for the founder, monthly for the board - pick the metrics and recipients for each.
Meeting-ready in one click.Any metrics, any date range, any comparison - exported to PDF for the boardroom.
// 05 · The workshop
Studio - type the question, get the chart.
Ask Pulse answers in sentences; Studio answers in charts you keep. Build the view yourself, or type the question and let Studio build it - then drill in, save it, pin it, schedule it.
14 chart types.From KPI tiles to sankeys, donuts and choropleths. Pick how the answer reads.
Save, share, schedule.Save any view, pin it to your dashboard, share it by link, or schedule it as a recurring email.
Click a category, see the story.Tap any bar or segment to inspect the metric's source - or fork a focused chart filtered to that value, without losing your original.
Why Mocha
Where Mocha fits.
Built for small and medium stores: enterprise-grade analysis, priced for the size you are now. Here's the category Mocha sits in, against the tools you'd otherwise stitch together.
Default Shopify + GA4
Analytics tools
Mocha
Unifies all your data in one place
×
Setup time
Hours
Hours to days
60 seconds
Public pricing, no sales call
Entry tier only
Priced on orders, not revenue
n/a
Mostly ×
Plain-English briefing every morning
×
Alerts only
Inventory & stock analytics
Basic
Ad-creative performance breakdowns
×
×
Bot traffic filter
×
Limited
Export data to BigQuery
×
×
Pricing
Enterprise insights, without enterprise prices.
Pricing that grows with you, not ahead of you.
Swipe to compare plans →
Free
€0/month
up to 1,000 lifetime orders
For stores just getting started.
Includes:
Full dashboard
Shopify + GA4
3-month data history
1 user
Starter
€49/month
up to 1,000/mo orders
For growing stores.
Everything in Free, plus:
Unlimited data history
Pulse Lite briefings
CSV exports
2 users
Growth
€149/month
up to 5,000/mo orders
For stores ready to scale.
Everything in Starter, plus:
Full Pulse briefings
Ask Pulse (AI chat)
Digest (10 recipients)
Klaviyo + Google Ads
Google Sheets export
5 users
Most popular
Scale
€299/month
up to 25,000/mo orders
For teams and multi-channel brands.
Everything in Growth, plus:
Advanced Ask Pulse
Meta Ads + Search Console
Digest (25 recipients)
Priority support
Unlimited users
Enterprise
€499/month
up to 100,000/mo orders
For high-volume brands.
Everything in Scale, plus:
Dedicated onboarding
Custom integrations
Digest (50 recipients)
SLA support
Pricing FAQ
Is pricing based on my revenue?
No - your plan is based on monthly order volume, not revenue. So if your sales grow through higher prices or a bigger average order value, your bill stays exactly the same.
What happens if I go over my plan's order limit?
Nothing sudden. We only move you up a tier after your orders go over the limit in 3 of the last 4 months - never a one-off spike - and we always give you 30 days' notice before anything changes.
Can I downgrade if my store slows down?
Yes. You can upgrade or downgrade at any time - and if your orders drop, we'll email you to let you know you can move to a cheaper plan. Upgrades take effect immediately, and we automatically prorate the difference.
Can I cancel anytime?
Monthly plans have no commitment - cancel anytime from your billing settings, or contact us. Annual and annual instalment plans run for their full 12-month term.
Is there a free plan or trial?
Yes - a free plan with no card required for stores under 1,000 orders a month. Every paid plan also comes with a 14-day satisfaction guarantee: if it's not for you, we refund your first charge in full, no questions asked.
What happens to my data if I leave?
Your store data is permanently deleted within 30 days of uninstalling or requesting deletion. You can request a copy of your data at any time under GDPR.
Do you store my card details?
No. Payments are handled by Stripe; we never see or store card numbers.
FAQ
Common questions.
What is Mocha Analytics?
Mocha Analytics is a Shopify analytics dashboard built for small and medium stores. It connects your store with GA4, Klaviyo, Google Ads and Meta Ads in one place, runs statistical analysis overnight (Pulse), answers questions in plain English (Ask Pulse), and emails a digest to your team each morning - no data analyst required.
What's the best analytics dashboard for a small Shopify store?
We're biased, but here's the honest checklist we'd use: your sales and marketing data unified in one place rather than five tabs; a dashboard of charts you'll actually enjoy reading, with a plain-English briefing on top explaining what changed; pricing that's public and set by order volume, not a percentage of your success; and numbers the whole team can read on a phone, without logins. That's exactly what we built Mocha to be. If you need deep ad-creative breakdowns or BigQuery exports, a specialist tool fits better - we'd rather you pick the right tool.
How much does Mocha Analytics cost?
Every price is public - no sales call, no quote. There's a free plan for stores up to 1,000 lifetime orders, then paid plans set by order volume rather than revenue: Starter €49/month (1,000 orders), Growth €149 (5,000), Scale €299 (25,000), Enterprise €499 (100,000). A great month never raises your bill, and annual billing saves up to 20%.
What does Pulse actually do?
Every night, Pulse runs statistical analysis on every metric in your store, compares against your own historical baselines, and ranks the changes by revenue impact. You wake up to a briefing that says what shifted and why it matters - not a wall of charts. Pulse leans on statistics rather than just an AI wrapper, so every figure traces back to the underlying query.
How is Ask Pulse different from Pulse?
Pulse pushes - it writes you a briefing every morning. Ask Pulse pulls - you ask a question in plain English (“why did revenue drop last Tuesday?”) and it pulls the answer from your data, with the supporting numbers attached.
What integrations are included?
Shopify and GA4 are included on every plan. Klaviyo and Google Ads come in from Growth. Meta Ads and Google Search Console come in from Scale. All integrations are read-only and OAuth-authenticated.
How long does setup take?
Connecting Shopify takes about 60 seconds. Your dashboard shows data within minutes. Your first Pulse briefing arrives the morning after your first day of data.
Can my team see the numbers without dashboard logins?
Yes - that's the job of the Digest and Reports. We think numbers shouldn't live behind one person's login: the Digest emails a mobile-friendly summary to up to 50 recipients on the cadence you choose, and Reports export meeting-ready PDFs in one click. Ops, marketing and the board all read the same numbers.
Why does Mocha look different from other analytics tools?
Deliberately. Most analytics dashboards look identical because they treat data as a chore. Mocha's neobrutalist design - bold borders, hard shadows, real colour - exists because numbers you enjoy looking at are numbers you actually check. The design is part of the product: charts you want to open with your morning coffee, on a phone or a desktop.
What does “in private beta” mean for pricing?
While we're in beta, access is by invitation and there's no charge. The pricing on this page is what we'll launch with so you can plan around it. We'll give every beta user clear notice - and a discount - before the paid plans go live.
Get started
Your data team starts tomorrow morning.
Connect Shopify in 60 seconds. Your dashboard fills today. Your first Pulse briefing lands tomorrow at 7am.
Thanks. We'll be in touch shortly.
Currently invitation-only · read-only access · revocable anytime
