Blog
Notes from the Mocha team.
Guides on Shopify analytics, GA4, and ecommerce metrics.
March 2026
Analytics fundamentalsMost ecommerce metrics are vanity. These 5 aren't.
There are hundreds of metrics. Most don't matter daily. Here are the five that do, why they form a decomposition, and what to check weekly instead.
ReadMarch 2026
Analytics fundamentalsWhy Shopify revenue and GA4 revenue never match (and which one is right).
Shopify says £12,450. GA4 says £11,200. Where did £1,250 go? Five reasons the numbers differ and what to do about it.
ReadMarch 2026
Analytics fundamentalsYour Shopify conversion rate is lying to you. Here's the version that isn't.
Shopify reports one conversion rate, GA4 reports another. Both are correct - they count sessions differently. Learn which one to use and when.
ReadMarch 2026
Stack comparisonsYes, you can run Shopify analytics without GA4. Here's how the stack changes.
What Shopify's built-in analytics actually show you, what's missing, and when you actually need Google Analytics.
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